When it comes to prestige television, HBO is leading the pack. There are few channels or streaming services that have the same level of association between their brand and good TV. So, when Warner Bros. Discovery, the owner of HBO, decided to rebrand the streaming service from HBO Max to just Max, many fans were confused. They argued that they wanted Max to be known for not just great TV, but also more digestible shows and daytime TV. Deciding to distance themselves from their biggest selling point — making good TV — is an odd move, but what matters is that HBO is alive and well and still putting out great work.